Before working with Elementary, Minka Dink London were only sending the occasional email through Shopify’s native platform, usually to announce a product launch or a sale. There was no structured plan, no segmentation, and no consistent use of email as a channel.
The brand had a loyal and growing customer base, but they weren’t making the most of their mailing list. They wanted to improve how they engaged their existing audience, grow their list more proactively, and build a consistent, strategic email marketing programme that could help drive revenue and support business growth.
We migrated Minka Dink to Klaviyo and built a full email marketing setup from scratch. This included:
We focused on balancing high-performing product-led emails with content that reinforced the brand’s voice, values, and visual identity.
We worked with Minka Dink London from October 2024 to August 2025.
In that time:
We also improved segmentation, introduced consistent campaign planning, and helped tie email into the wider marketing calendar. By the end of the engagement, email had become one of Minka Dink’s most reliable and scalable revenue channels.
