Welcome to The Basics, our newsletter where every month we’ll be bringing you everything from around Elementary, plus updates from our industry. We’re also excited to bring you email campaign ideas, tips and expert support, plus much more.
Elementary News
The month of June has been as busy as ever at Elementary. As a team, we have been busy working behind the scenes to unveil a fresh new look and prepare for the launch of our new website. We decided it was time for a new look, and we’re excited to share the results with you soon.
Of course, we’ve had the pleasure of continuing to work with our long-standing clients and the onboarding of some new projects. June has seen us deliver nearly 30 successful campaigns to hundreds of thousands of subscribers, and counting! As well as working on some incredible social media content, including a campaign for Top Selection Ltdas they celebrated their 25th anniversary.
An important part of what we do at Elementary Creative is meeting with new clients to map out key goals and target growth opportunities, both with email and social media marketing and June saw our team head to Derbyshire to take Elementary on the road, where they put projects in motion ahead of an exciting partnership.
Industry News
The latest Kickbox Email Deliverability Report highlights a stark reality: many marketing emails fail to land in the inbox due to poor sender reputation, outdated contact lists, and misconfigured authentication. The report reveals that, on average, 20–30% of marketing emails land in spam folders or bounce entirely—an invisible loss that drains campaign performance and engagement.
How We Can Help
Our free deliverability audit pinpoints exactly where your setup is falling short—whether that’s in authentication (SPF, DKIM), list hygiene, or content filtering. Then, our Reputation Rescue Service targets inbox recovery fast: we’ve helped several brands go from spam-folder exile to thriving inbox presence in as little as 45 days. That means more opens, clicks and conversions—for your peace of mind and your bottom line.
Client Wins and Support
We have also supported the wonderful Isle of Wight Tomatoes | B Corp™with the launch of their British Tomato Fortnight offer, which we are pleased to share has been highly successful and we are looking forward to continuing this success as the brand enters their busy summer season.
The two campaigns we created with IoW generated 60% more revenue than in 2024 across just two campaigns instead of the three we sent last year.
Elementary Tips
- Try a plain text every now and then.
- Plain text emails can really cut through the noise when people are flicking through emails in their inbox.
- They give the impression that you’ve sat and written in in Outlook yourself, rather than it being a broadcast campaign sent to the entire mailing list.
- Great opportunities are during a sale or promotional period – at the end of the sale, or just after it’s officially finished, you could create a segment of people who were active on the website over the sale period but didn’t purchase. Send them an email written ‘personally’ by a key figure in the business and tell them you’re giving them an extra 24 hours to enjoy the discount.
Monthly Campaign Ideas
Stuck for ideas for your next campaign? We’re pleased to be able to bring you a lineup of activity that you can share and create a buzz within your teams and throughout your online activity. At Elementary we believe that authenticity is key, taking your strategies back to basics is paramount to ensure your honouring your brand’s voice and so it’s important to include activity that is true to your brand story and aligns with your values. Don’t forget these are great opportunities to repurpose content across your online platforms!
Plastic Free July
July is dedicated to globally reducing plastic waste and protecting the climate. As a business are you making a pledge to go plastic-free this month? Have you made it your mission to reduce your business waste? July is the perfect time to shout about your planet-saving efforts.
Social Wellness Month
Social Wellness Month is observed in July and aims for us all raise awareness and focus on our social wellness, maintaining meaningful relationships and connections that benefit our wellbeing. This could be an opportunity to share any employee wellbeing initiatives your business has in place or create conversations within your social media campaigns.
‘Thank You’ Day – 7th July
Thank you day creates an opportunity for you to share client/customer testimonials, give thanks to employees or want to boost leads or use this as a sales opportunity? Why not create an exclusive email offer for a limited time.
International Safe Places to Work Day – 27th July
International Safe Placed to Work Day is observed annually to promote psychologically safe workplaces and championing psychological safety within business. It is an opportunity to remind leaders to prioritise wellbeing at work. This could be a great opportunity to partner with your HR and Learning & Development teams to create campaigns focus around your employee assistance programmes.
At Elementary Creative we are proud to approach digital marketing differently, we take it back to basics and focus on what’s important to your business, we are small but mighty team with a mission to help your business grow and thrive through effective digital marketing and results-driven campaigns. We have combined expertise across email marketing, website design, copywriting and social media marketing.
Are you ready to launch a successful email campaign or social media strategy? Talk to our team today about how we can help you.
